The whole route for the Prudential RideLondon events throughout the weekend of 29-30 July 2017 is unticketed, so everyone will be able to watch for free.
While the Mayor and his agencies are the custodians of Prudential RideLondon, the event is managed by the London & Surrey Cycling Partnership (LSCP), a partnership between London Marathon Events Limited (owners and operators of the London Marathon since 1981) and SweetSpot Group Limited (operators of the Tour of Britain).
Prudential RideLondon provides a fantastic platform to help fulfil The Mayor and TfL’s goal of encouraging more people to cycle more safely, more often. TfL anticipates tens of thousands of spectators and participants every year will take up regular cycling after each event. This will be achieved by creating massive engagement with participants, spectators and media alike.
There is no other closed-road event like it that combines the fun and accessible element of a free family ride in central London with the excitement of watching the world’s best professional cyclists race in the Prudential RideLondon-Surrey Classic and Prudential RideLondon Classique.